Trailblazer: Amy Denet trade

A few years ago, Amy Denet Deal (formerly Amy Yeung) was a highly sought after fashion executive in Los Angeles. When her daughter Lily graduated from high school in 2018, Denet Deal left Los Angeles and moved to New Mexico to reintegrate with her birth mother’s tribal Diena (Navajo). The adopted Yang later changed his name to commend the “Patriarch Dine who brought me into this world.”

She said: “I have decided to devote my life to service.” “I have done everything I want to do. I have taken care of my child, and she is ready to leave the world. That is my time.”

Denet Deal worries that she finds a lack of basic infrastructure.Nearly a third of Navajo’s homes are not functioning water, And an estimated 15,000 power shortages. Only 13 supermarkets serve an area of ​​27,000 square miles, and residents need to drive an average of one to three hours to get food.

COVID-19 has dealt a heavy blow to already vulnerable people. “Do you know how difficult it is for us when you cannot use COVID-19? Wash your hands And you can’t get WiFi, so you don’t know what happened? “In the early days, personal protective equipment (PPE) was almost non-existent. Pandemic.

Denet Deal realizes that she has the ability to meet critical needs. “I have run a very large company in my life. I know how to raise funds. I know how to make masks,” she said.She transitioned the upgraded clothing company Orenda Tribe to manufacturing Face maskAnd call the fabric partners of companies such as Patagonia and Outdoor Voices. In order to fund her work, Denet Deal collected donations and held a fundraising event. The Siihasin Welfare Voice concert held with Grammy Award-winning singer/lyricist Jewel in July 2020 raised US$200,000-enough to provide 42,000 nursing boxes for children in the Diné community and their families.

In 2020, Denet Deal and the team of female volunteers who formed her Dził Asdzáán (Mountain Girl) Command Center raised more than $835,000 and distributed more than 1 million PPE units and more than 1 million servings of food.

In the short term, Denet Deal is committed to meeting the needs of the tribe through the pandemic, but her long-term goal is greater. She said: “I want to work for sustainable solutions in the future to solve the problems we face-food insecurity, lack of jobs, land problems, environmental genocide.” “My commitment is incredible because it is The future of my tribe.”

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