March 25, 2021-Applicable to family, high-tech, high-priced tickets healthGreg Pryor is an unlikely brand ambassador, and he still examines the many boxes that make Peloton synonymous with the new “connected fitness” market.
- He has always been very athletic (previously a player in Major League Baseball).But at the age of 71, he slowed down a bit in the game Pandemic.
- Pryor said he was given to Peloton by an “obsessed” family member-and now, this has changed his life.
- He rides it almost every day-wants to tell everyone.
“My life has changed because of Peloton,” he said from his home in Kansas City. There he completed the sports career of the 1985 World Series champion Royals. “I like to chat with people who are interested in it.”
Peloton Known for its spread among users.
Joke: How do you know that someone has gone to Harvard or there is a policeman? They will tell you within the first 5 minutes after the meeting.
Now, this excitement is spreading to a whole new state health Categories, including projects similar to other sports, including private training similar to gyms (tone, mirror); rowing (Hydropower); and more. They use high-tech home equipment, interactive video screens and trackers, trainers, and the enthusiasm found in group courses. They are usually expensive and involve subscription services. But lower-priced versions are on the rise, and there seems to be more options to try to gain access to a growing market segment, at least in part because the pandemic has brought sports enthusiasts home.
Pryor’s Peloton was a gift from the upcoming female son, who used it to lose 50 pounds in a year.
“I was scary at first,” Pryor said. “I don’t know if I can do it. However, the more I do it, the easier it is to increase resistance, or to walk longer, to walk longer distances, or to burn more calories.…
“Someone encourages you to go through a 30-minute, 45-minute or 60-minute journey on the screen. I am responsible for my coach, who knows nothing about my riding.”
Pryor speaks like Peloton’s marketing copy, but he is true.
“Xerox” of Connected Fitness
With Tonal, NordicTrackAs more and more competitors launch “connected fitness” products and services, Peloton is still the most recognizable name-“Kleenex” or “Xerox”. If every startup wanted to become the “new Netflix” in video streaming a few years ago, now they want to become the “new Peloton” in home fitness.
John Foley, the founder of Peloton, hopes to combine the functions of fitness apps and trackers so that users can track their progress, as well as enthusiasm and coaching for group fitness classes in gyms and studios. Old-fashioned household bicycles and treadmills have not been greatly upgraded for a long time. Therefore, Peloton tried to combine all of these into new markets and launched its bicycle in 2014. (As you may remember, the media storm caused by it Some people find sexist Christmas TV ads for 2019. )
Peloton combines high-end stationary bicycles with interactive video displays to guide users through riding, track their achievements, and connect them with other riders around the world through real-time or recorded lessons, allowing them to compete as much as possible . It also expands treadmills and other activities to keep users moving even if they don’t want to ride a bicycle.
Betina Evancha, Vice President of Product Management, said: “Our model is the development of the way we interact with content and interact with others online, and provide on-site and on-demand lectures, so that people can integrate motivating studio exercises into their busy lives. In life.”, said in an email.
The price of a basic bicycle is approximately US$1,900, and the monthly rental fee is approximately US$40. Peloton has expanded to provide weighted exercises, Yoga, with Pilates, And more different sports options. Other products (another bicycle, treadmill) are more expensive than basic bicycles.
Other companies entering or building the connected fitness market include fitness giants such as NordicTrack and Bowflex, as well as newcomers such as MYX. Both provide similar things: high-tech, expensive equipment that can provide an interactive experience.
Peloton has 4.4 million members, the number of subscribers has grown by three digits, and the 12-month retention rate has reached 92%.
Foley told CNBC: “We think 100 million subscribers is a reasonable goal.”
Peloton said in February that he expects annual revenue to exceed $4 billion.
Not the answer to the obesity epidemic
Devices such as these are usually status symbols. Peloton, Tonal and its competitors offer high-end experiences at high-end prices, prices that most Americans cannot afford. This is especially true during the pandemic, because thousands of people face unemployment, reduced incomes and even more things.
Therefore, in a country where nearly 33% of the population is considered obese, most people will not spend $2,000 on a bicycle.
There are more affordable options. An unconnected exercise bike costs about $100. Anyone with a smartphone, tablet or streaming device can find free or cheap group exercise classes.
Strong social connection
Brad Buswell, 57, is a defense consultant in Washington, DC. He has been using his Peloton seriously for about a year. He said he has been in the best cardiovascular position since university. status.
He likes the “strength zone” concept used in endurance athletes and the social aspects of the power zone participants on Facebook. He said: “This is more intense than the Peloton social group.”
“I got real, measurable results. Even without strong social forces, I will do this because I will remain active and I no longer think of the gym as the center of my fitness regime.”
Angel Planells, a 41-year-old nutritionist in Seattle, wants to lose some weight He fell ill during the pandemic. He has always been active and enjoys cycling in the hilly areas of Seattle. He chose NordicTrack, which has decades of business experience, and, like other veterans, is expanding into the field of connected fitness. It also has a cheap model, and more models will be needed before connecting fitness to replace gyms (home games replace video game consoles).
He likes it and uses it four to five times a week for 30 to 45 minutes. But he still plans to go hiking outdoors by bike.
He said: “I can’t replicate the actual physical experience on NordicTrack.” “But I can do it at my own convenience.”
He believes that after decades of people buying more traditional items to use at home (such as dumbbells and resistance bands), the connected fitness trend is the natural next step. He said: “It’s just making the most of technology.”
In fact, he likes it very much, and now he wants to add a Tonal to his home gym.
Introducing household digital scales
Tonal uses “digital weights” to replicate personal training experience in the gym.
“This is the first time Weight has been digitized in this way, so we have been able to build in all the smart, adaptive and AI features that can be highly personalized,” said Ashley Hennals, Tonal’s director of public relations and influencer marketing.
The tone is installed on the wall in the house and takes up very little space. It has a hand-held pole attached to a wire connected to the machine, which controls the resistance (or weight) you are using. The first exercise is a strength test, and when the user becomes stronger, it will adapt in subsequent exercises-and provide “positioning” assistance during challenging times.
“It’s very personal,” Hennings said.
Newcomers may be afraid of entering the gym or confused about how to get started, so don’t worry about it anymore. The machine and interactive software will guide them through all the work.
Hennings said that Tonal users exercise an average of 40 minutes a month, 15 times each time. She said that they are interacting with the content.They are learning Strength Training for Weight management And all aspects of fitness-from longevity to bone density and Mental Health.
A whole new world?
Other novice fitness players are coming in from another surprisingly vantage point.
The 52-year-old Priscille Dando, the administrator of the Virginia school district, became a new converter with the virtual reality headset program.
She said she was right supernaturall The program (approximately US$50 per month), when paired with the Oculus Quest 2 virtual reality headset (approximately US$300), it allows players to exercise in beautiful places in the world without having to leave home to stimulate music and coaching Energy.
She said: “This is a real exercise-it is not easy.” “It is high intensity. I also do other sports VR programs, such as boxing and dancing. I even bought a smart watch so I can always Keep track of your movement.
“Except for cycling during the season, I have never insisted on any form of exercise. I am now digging for it.”